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Sport England's highly successful This Girl Can campaign has made its first outing outside
the
UK, following the launch of an all-new version in Victoria, Australia.
news •
05 Apr 2018
Sport England has committed to investing in its This Girl Can campaign for at
least another four years after recording a spike in participation figures.
news •
08 Jul 2016
As Sport England’s This Girl Can campaign celebrates its first birthday, the quango has
released data revealing the initiative has contributed to increased physical activity for
2.8m women.
news •
12 Jan 2016
Fitness group Les Mills has joined forces with Sport England’s This Girl Can campaign to help
break down women’s barriers to fitness.
news •
07 Jun 2019
Hertfordshire based organisation Herts Sports and Physical Activity Partnership (HSP) ran
its annual week-long campaign to encourage women and girls in the area into physical
activity last month, with a view to “raising the profile of female sport and physical activity
and decreasing the inactivity epidemic”.
news •
02 Jul 2018
Speaking at the annual Legend customer day at the NEC today, Sport
England’s executive director of mass markets, Dave Newton gave a first reveal
of the new This Girl Can campaign, which will go live on 26 October.
news •
18 Oct 2018
Sport England has launched the latest edition of the popular This Girl Can campaign,
celebrating the inventive ways women have been staying active during the pandemic.
news •
15 Sep 2020
Engaging disabled people with targeted campaigns – similar to Sport England’s This Girl
Can initiative – can encourage them to take part in more physical activity, according to
Baroness Tanni Grey-Thompson.
news •
26 Aug 2016
This Girl Can, a multi-million pound marketing campaign aimed at getting
more girls and women into sport, has launched today.
news •
12 Jan 2015
The latest edition of the highly-successful This Girl Can Campaign has been celebrated for its "taboo-
busting" and "brave" take on what female fitness really looks like.
news •
15 Jan 2020
Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There, which
is aimed at getting more women active outdoors.
news •
15 May 2024
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie
Jones, the head of
consumer engagement, announced that UK Active, Sport England’s This Girl
Can and CIMPSA
are teaming up to make gyms, health clubs and leisure centres safer and more
inclusive for women.
news •
01 Jul 2022
Women-only swimming sessions could hold the key to improving numbers, according to an initiative
by leisure centre operator Serco.
news •
21 Nov 2017
One-hundred-and-fifty girls who do not take part in regular physical activity will attend a
three-day camp of sporting activities set up by the Youth Sport Trust.
news •
18 Mar 2016
Sport England is setting its sights on increased participation among the disabled and
individuals from poorer backgrounds after its This Girl Can campaign helped spark a
boost in female activity.
news •
10 Dec 2015
The stats show that women are less active than men and more likely to drop out of sport. So how can the industry tackle this?
HCM issue 5 2015
Places for People Leisure (PfP) is using Sport England’s National Benchmarking Service (NBS)
alongside clever tactics to increase participation in deprived areas across its Rotherham contract
product innovation •
10 Jul 2018
We discuss if it’s time for gyms to stop
using images of unrealistically perfect
physiques in marketing materials
HCM issue 1 2018
Sport England research reveals how men enjoy physical activity more than women
HCM issue 6 2023
A young girl has died following an incident at the David Lloyd gym at Capability Green, Luton.
news •
17 May 2022
Girls are missing out on the benefits of physical activity due to mounting pressures, a study has
revealed.
news •
07 Nov 2017
Despite the social media furore over the Protein World’s recent ‘beach body ready’
campaign, the fitness industry needs to stand strong and continue to challenge the
public’s growing acceptance of overweight as the norm.
news •
22 Jun 2015
Does the general public even know what a fit, healthy body looks like any more? Kate Cracknell asks the question as she contemplates the recent ‘Beach Body’ furore
HCM issue 6 2015
A majority of mothers do not exercise because it makes them feel guilty about not spending
time with their children.
news •
18 Jun 2019
Clubbercise, the dance fitness class that claims to
‘bring a night out to a workout’ has joined forces
with Street Step to help disadvantaged young
people find work in the fitness industry.
news •
11 Sep 2015
Social workout app Fitssi is on a mission to connect more like-
minded fitness fans and the company has outlined expansion into
the US as its latest objective.
news •
12 Feb 2016
Exercise, Movement and Dance Partnership (EMDP) - the national governing body for group
exercise in the UK - has launched its annual survey, as it tries to help address inactivity in the
country.
news •
22 Nov 2016
Independent boutique fitness operator Discobarre, which "bridges the gap between fitness and
dance", will launch its first stand-alone studio in London this month.
news •
08 Apr 2019
The Sport England CEO talks to Matthew Campelli about the government’s new sporting strategy, and the opportunities this presents all physical activity providers
HCM issue 3 2016
A major new national campaign is aiming to get people living with long-term health conditions more
physically active.
news •
29 Aug 2019
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Epassi, a provider of workplace wellness benefits, is creating a fitter
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HCM magazine
The Elevate trade show and conference comes to London next
month. HCM gives the low down on what to look out for
HCM magazine
Speaking on the LIFTS podcast recently, Xponential Fitness CEO Anthony Geisler said participation in studio cycling is down globally. Kath Hudson decided to investigate
HCM magazine
“Actually most people go to the gym to feel better and that’s far easier to achieve than losing 5kg”
HCM magazine
HCM People
Ross Stewart Campbell
CEO, BeyondActiv“We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world”
HCM magazine
When a hefty round of investment
coincided with the pandemic, the
CEO of Midtown Athletic Clubs
feared the company – founded by
his grandfather – would go down
on his watch. He talks to Kath
Hudson about the pressure to
keep the business afloat
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Read the latest issue
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